Dr. Rich Hirschinger, Beverly Hills Facial Pain Doctor

Change has always been a defining part of my life and career. While my professional path has taken unexpected turns, each experience ultimately guided me to the specialty I practice today: orofacial pain and dental sleep medicine.
I was born in Omaha, Nebraska, and moved to Southern California as a child, growing up in the San Fernando Valley. I attended Encino Elementary, Portola Junior High, and Taft High School in Woodland Hills. After high school, I attended Tulane University in New Orleans. Although I enjoyed the experience, I always knew my goal was to return to Los Angeles and pursue dentistry – a profession I had been drawn to since my early teens.
I earned my dental degree from the University of Southern California from 1981 to 1985 and entered private practice shortly thereafter. For the first decade of my career, I practiced general dentistry while balancing two personal passions: my family and cycling.
In 1995, my life changed dramatically. I sustained an injury to my left index finger, and not long afterward, I was rear-ended by a van while riding my bicycle. The resulting hand and back injuries required surgery and ultimately forced me to sell my dental practice. As a left-handed dentist, I was unable to continue performing the full range of procedures my patients needed due to a hand injury.
During this transitional period, cycling remained both a physical and emotional outlet. I participated in the California AIDS Rides from San Francisco to Los Angeles in 1997 and 1998. Those experiences helped me reset personally and professionally. After the second ride, I decided to expand my business knowledge and enrolled at the USC Marshall School of Business, earning my MBA in 2001. A paper I wrote during that program led to the creation of DDS.com, a website service designed to help dentists establish an online presence.
Another pivotal turning point occurred in 2007. My daughter Drew and I were involved in a car accident when a driver ran a red light. While she was fortunately treated and released, I began to develop chronic back pain soon afterward. Around the same time, my mother developed severe pain in her lower left jaw that felt as though it was coming from a molar tooth. Despite undergoing root canal treatment on two teeth, her pain did not improve. She was eventually referred to a board-certified orofacial pain specialist who diagnosed trigeminal neuralgia—a condition known for causing some of the most intense pain experienced in medicine.
Through my mother’s experience, I was introduced to the field of orofacial pain. In 2009, she underwent a balloon rhizotomy to help quiet her trigeminal nerve pain, and I underwent a double spinal fusion for my own chronic pain. These life events profoundly shaped my professional direction. I became determined to better understand chronic head, neck, and facial pain conditions that often cannot be solved by treating the teeth alone.
That determination led me to apply to the UCLA Orofacial Pain and Dental Sleep Medicine Residency, which accepted me in July 2010. The two-year, full-time program was transformative. What amazed me most was that we routinely helped patients with chronic head and neck pain without using a dental drill—demonstrating that many jaw and facial pain conditions originate in muscles, joints, nerves, and sleep-related disorders rather than the teeth themselves.
Today, I am a board-certified orofacial pain specialist dedicated to diagnosing and managing complex pain conditions involving the jaw, head, and neck. I also continue to teach residents in the UCLA Orofacial Pain program one day each month, staying closely connected to academic advances in the field.
And yes—I still ride my bike.
Meet Dr. Hirschinger
I have lived around Beverly Hills since 1993 and I wanted to practice locally. I was fortunate to find a great location at the corner of Brighton Way and Camden Drive. It is a great building, and I have tried to create a unique office to help patients suffering from chronic head and neck pain. If you are suffering from migraine headaches, cluster headaches, morning headaches, head and/or neck muscle pain, sharp shooting electrical type of pain in your head or neck, TMJ (or what you have been told is TMJ), or snoring and/or obstructive sleep apnea, please make an appointment at my Beverly Hills chronic pain office for me to examine you to see if I can help manage or eliminate your pain.
My Treatment Philosophy
I promise I will not even consider drilling your teeth or intentionally try to change your bite to help reduce your pain!

Inventor of the gentle jaw®
Just when I thought my career path had settled, it evolved once again – I became an inventor. During my residency training in orofacial pain (recognized as the 12th dental specialty by the American Dental Association in March 2020), I developed a deeper appreciation for the therapeutic value of gentle, controlled jaw stretching for patients with acute and chronic jaw muscle pain.
Many patients believe their jaw pain is caused by the temporomandibular joint (“TMJ”) or by their bite (occlusion). In reality, most chronic jaw pain is muscle-related and often results from what I describe as “excessive occlusion” – meaning the teeth are in contact too frequently due to clenching, grinding (bruxism), gum chewing, stress, or habit patterns. When the jaw muscles remain contracted for prolonged periods, they can become fatigued, tight, and painful, contributing to headaches, facial pain, and jaw stiffness and soreness.
While treating patients, I recognized that there was no cost-effective, portable, passive jaw-stretching device available to help relax overactive jaw muscles during the day. This gap in care led me to develop the gentle jaw®, a simple, non-invasive device that provides controlled, passive stretching of the jaw muscles to help reduce tension and improve comfort.
The development process—from concept through design, trademark, and patent—took more than three years. The gentle jaw® was introduced to the market in May 2020 and is now used by patients seeking a conservative, self-directed approach to managing jaw muscle pain and clenching-related symptoms.
Learn more about this innovative jaw-stretching device, which I call “yoga for the jaw,” at gentlejaw.com or search for “gentle jaw” on Amazon.
Interested in Having Me Speak?
If you are a dentist and are interested in hearing me speak, I have presented at small study clubs, local dental societies, and annual state dental association meetings and many online webinars, and from groups as small as 20 to an audience as large as 2,000. So please let me know if you are interested in hearing me speak. I guarantee that I will make you think!
