Caring for Face Pain and Sleep Apnea
Rich Hirschinger, DDS, MBA
Diplomate American Board of Orofacial Pain
9615 Brighton Way, Suite 323
Beverly Hills, CA 90210
Appointment Request New Patient Forms Map and Directions
FacebookW.pngTwitterW.pngYouTubeW.pngSnagBlog2.pngReview Me on Yelp

American Airlines - What is this branding advice worth?!

American Airlines, congratulations on your new branding, which looks great! My name is Rich Hirschinger, and I know a little bit about branding. I treat chronic head and neck pain such as migraines and other types of headaches, TMJ, muscle pain, nerve pain such as trigeminal neuralgia, and obstructive sleep apnea at my office in Beverly Hills, CA. Important advice to patients with chronic head and neck pain, never let a dentist drill or grind your teeth due to chronic head and neck pain since that type of pain is rarely related to how your teeth come together so please read my FAQ page why your teeth should not be adjusted for more information.

I am also the founder of and I teach marketing, branding, and social media to dentists. I also use bitly to shorten my links and since I have a short domain name such as, I created a custom bitly link shortener for my OFP site, which stands for orofacial pain. My custom link is If you are a dentist, we can create a custom link shortener for you using your initials followed by or How cool is that?! Simply email me at rich @ and I will provide you with more details.

Did you know you could take your branding one step further by creating a custom link shortener since you own Please follow these steps to create a custom link shortener for for your bitly account.

Bitly will not charge you but my advice is worth at least three free round-trip airfares for anywhere in the world I want to travel with my wife and daughter, and bumping me up to the 2 million mile club (I’m about 90,000 miles short) don’t you think?!

  1. Log into your DNS server
  2. Create a CNAME record for aa and have it point to
  3. Log into your bitly account
  4. Select settings
  5. Click on the Advanced tab
  6. Click on Add a custom short domain
  7. Enter
  8. Click Add
  9. Click Verify

You have now created for your custom bitly link shortener. When you create new bitly links, they will appear as instead of

Take a look at the mockup I created below. I would think you would want to brand instead of, don’t you agree?